In the fall of 2010, GSE expanded its practice into the Middle East. By taking our experience in North America as well as Europe, GSE is able to leverage strategic relationships with high level individuals in the GCC region to assist with a variety of sports projects. While a relatively new division, GSE in the middle east has already secured a role directly with the Government of the Kingdom of Saudi Arabia to advise on their country wide sport infrastructure privatization effort. This project is a large, long-term one that puts GSE in a critical place to act as a conduit for brands and firms looking to get access to the Kingdom. We believe that the Kingdom is poised for tremendous growth over the next twenty years.
Additionally, GSE is working with a number of teams and events in the GCC region to design sales, sponsorship, and marketing plans. By leveraging our North American and European sports experience and combining it with an understanding of what actually works in this region, we are capable of delivering cost effective and quantifiable results for our partners.